Japan Snack Company Creates Mobile MMOG

clipped from www.smartmobs.com Japan snack giant – Tohato – used mobile phones, two flavor of snacks and 2D barcodes to create a MMOG allowing users to pit themselves against one another depending on which flavor (Habanero or Satan Jorquia) chosen. This marketing ploy is both attractive and addicting, which created a community around Tohato’s product. Perfect example of what the future holds in advertising and how mobile devices will play a role.