DENVER (Billboard) – Games like “Rock Band” and “Guitar Hero III” have proved their ability to breathe new life into classic rock sales. But can they do the same for new music?
Last month, Motley Crue decided to find out. The band placed its new single, the title track from “Saints of Los Angeles,” for sale as a downloadable track on “Rock Band” well in advance of the album’s release date, which has been pushed back to June 24. The only other place to obtain the track was iTunes. |
| “The resurgence of rock has happened because of ‘Rock Band’ and ‘Guitar Hero,’” he says. “And the reason is because of the interaction with the audience. The more music marketing people look at interaction with the audience as opposed to only radio or a video, the more lasting the experience will be and the longer the artists’ career will be.” |
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